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Alex Perry for Diva Collection Launch

1 September 2010    Photos and story; MiSociety

A Diva Collection by Alex Perry
There was Alex Perry to the left of us and Alex Perry to the right on celebrity guests, models and hung on display.  But this time it was not just his famous fashions on display but also his latest foray into costume jewelery.

Gorgeous models paraded the upper level of the trendy MCM House decked out in not only Alex’s fabulous dresses but also in his dazzling baubles made up of everything from feathers, to butterflies to ribbons, to sparkling stones and pearls.

Celebrities, most of whom are personal friends of Alex’s, included  Kerri-Anne Kennerley, Laura Csortan , Donny Galella and Sophie Falkener who, by the way,  looked ‘Perry beautiful’ in an amazing black and white dress.

The signature piece of this collection is a neckpiece on a rope and chains featuring a shell flower and large butterfly and was one of the pieces in the generous goodie bags – thanks Alex I love it!

Alex enthused that his newly designed range of jewelery for Diva was suitable for all ladies from 18 to 80.  With a top price of $30 these pieces look set to fly off the shelves at the 200 Diva stores around Australia.

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