MiSociety March 19th, 2014
Johnnie Walker, Hugo Boss & The Blackman F1 Australian Grand Prix Party. Writer: Renee Stah; Photos: APL Photography & Helen Reizer.
Melbourne, 13 March 2014.
Formula 1 driver Jenson Button opens the hottest Grand Prix party above the track.
Johnnie Walker, Hugo Boss and The Blackman Hotel hosted a magnificent four-day event over the Australian Formula 1 Grand Prix weekend with an invite-only, triple-A guest list of celebrities, social identities and models on Thursday evening, including a special appearance by McLaren Mercedes Formula One Driver Jenson Button, who officially opened the celebration.
The Blackman Art Series Hotel in St Kilda Road Melbourne, promised the ‘hottest location above the track’ and delivered on that promise; its penthouses magnificently styled to accommodate guests, in luxury, and to illuminate the eminent brands that hosted the event.
Jenson Button oozed charm from the minute he arrived at the penthouse. Apart from the adrenalin rush one feels in his presence knowing he races cars at mind-blowing speeds, Jenson Button is a six-foot-tall handsome British sportsman, who emanates an alluring personality as he addresses a room. During a quick Q&A, Button gave The Blackman Hotel a thumbs up for spoiling guests with such an amazing view of the racetrack and, he wasn’t wrong.
The Blackman Hotel was an absolutely stunning venue for the party, especially as the sun set over the lakeside racetrack and whisky glasses glistened on the balcony. Guests enjoyed great weather, canapés and Johnnie Walker tastings.
Johnnie Walker showcased its finest whisky across two penthouses, one dedicated to Johnnie Walker Blue Label® and the other to Johnnie Walker Gold Label Reserve™. Served either straight, on the rocks or in cocktail fusions of honey, apricot or ginger beer, Johnnie Walker whisky was free flowing but not without the safety of guests in mind, #iamnotdriving incorporated in its displays.
HUGO BOSS models adorned the room dressed in latest Hugo Boss fashion. Cameras flashed all night as models, celebrities and socialites mingled and were entertained by DJs Lauren Mac and Grant Smilie. Elvis Aljius played funky Latin beats on his drums and television host and entertainer Brodie Young, true to Johnnie Walker’s ‘Keep Walking’ slogan, added much fun to the night dressed in top hat, tales and gentleman’s cane.
Art Series Hotel Sales and Marketing Director Ryan Tuckerman deservingly sported a smile from ear to ear; it was a superb event with the some of Australia’s hottest guests: Alex Fevola, Shaynna Blaze, Rhonda Burchmore, Clint Stanaway, Vincent Fantauzzo, Em Rusciano, Rhys Uhlich, Nick Vindin, Ash Delaney and many more talented and fabulous.
Hugo Boss, Johnnie Walker and The Blackman Hotel celebrated the beginning of the Australian Grand Prix with such style and grandeur, it could easily have been a party to mark the beginning of the entire 2014 Formula 1 season.
Writer: Renee Stah
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