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Dora the Explorer – Dora: Beyond the Backpack

November 20, 2010toDecember 12, 2010

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Dora the Explorer backpacks designed by celebrities auctioned online for Variety Children’s Charity in time for Christmas 2010

  • From Saturday 20 November  -  Sunday 12 December 2010

Nick Jr Australia will launch a campaign called, “Dora: Beyond the Backpack”, with all proceeds raised going to Variety, the Children’s Charity.  Four Dora the Explorer backpacks designed by celebrities Salma Hayek, Shakira, Heidi Klum and Slash will be auctioned online from Sat, Nov 20 -  Sun, Dec 12 with money raised from winning bids going to Variety.  

‘Dora: Beyond the Backpack’ is a global initiative which launched in the U.S. earlier this year with Salma Hayak Pinault as ambassador, with a focus on raising money for early childhood education.  The four backpacks allocated to Australia are designed by SALMA HAYEK, SHAKIRA, HEIDI KLUM & SLASH and will be auctioned online from Sat, Nov 20 -  Sun Dec 12 – so winning bidders will receive their backpacks as a very special gift for the ‘little explorers’ in their lives, right in time for Christmas.   The auction will be accessible through the Nick. Jr. website (note: page live from Nov 15) at www.nickjr.com.au/dorabackpack, or directly through eBay.

Timed to be a very special and charitable Christmas gift for some lucky preschoolers, four limited edition Dora the Explorer backpacks designed by SALMA HAYEK, SHAKIRA, HEIDI KLUM & SLASH will be auctioned off online by Nick Jr. from SAT NOV 20 – SUN DEC 12  with 100% of proceeds to be donated to the Future Kids Program run by Variety – the children’s charity.

The four celebrity Dora backpacks will be on display at Westfield Doncaster in Victoria during the auction period, so Melbourne shoppers can check out the adorable designs in person before bidding. Each backpack was personally designed and signed for authenticity by each respective celebrity. Hand-made in the United States, the backpacks are stylistically diverse, with distinct Dora-inspired design elements–ranging from punk-rock, to preppy, to goth-chic, to bohemian, to glam. Vivid and colourful soft metallic leather, ultra-suede, rubber, nylon, textured leather and canvas materials are highlighted with statement-making patterns featuring various graphic styles of Dora and her best pal Boots, plus Swarovski crystal embellishments, embroidery, appliqués and dangling Dora-themed charms.

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