18 August 2009 Story & Images: MiSociety
‘Love Your Home’ by IKEA
The IKEA catalogue is the world’s most extensively read home furnishing magazine and, internationaly IKEA, is one of the globe’s largest companies that, up until now, has been a sleeping giant in Australia – but all that is about to change.
IKEA’s launch of their 2010 catalogue also heralded the directions for a new dawn for the company in Australia. With the building of their massive new store at Tempe already underway IKEA’s presence down under is about to explode.
IKEA Country Manager, David Hood and Marketing Manager, Cass Hall cut the ribbon and lead us through the Exhibition Hall, at Redfern’s Carriageworks, craftily transformed into a display centre showcasing IKEA’s 2010 range with everything from bedrooms, to lounges to kitchens and everything in between including the kitchen sink.
Entertaining presentations were carried out by staff members (check out the P.J.’s in the pics) giving the whole night a fun and relaxed feel.
So get those assembly skills honed homelovers ‘cos here comes the giant.
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- *VIP PARTY EVENT PHOTOS