; Whats on in Sydney and Melbourne at MiSociety Jeans for Genes 2009 Campaign Launch at Arthouse Hotel, Sydney - Whats on in Sydney and Melbourne at MiSociety content="String_we_ask_for">

Jeans for Genes 2009 Campaign Launch at Arthouse Hotel, Sydney

6 July 2009 Words and Images: MiSocietySarah Groen, Adam Brand and Zoe Ventoura

The Genies are back in town.

The launch of the Jeans for Genes 2009 Campaign got off to a flying start under the majestic Domes at the Arthouse hotel in Sydney last night.

Host Zoe Ventoura announced that ‘Jeans for Genes’ had raised the stunning total of 46 million dollars since 1994 and judging by the enthusiasm of all the guests the charity is set to add to that total substantially this year.

With the walls adorned by donated celebrity signed jeans turned into amazing artwork, country music star Adam Brand entertained and the crowd puzzled over whom to chose for the ‘Jeans for genes People’s Choice Award’.

The jeans artworks will be exhibited at the Art House until 29 July, the night before they are auctioned at the Denim Charity Dinner in the Oaks Marquee at the AJC, Randwick.

For more information on the Denim Charity Dinner and ‘Jeans for Genes’ please visit www.jeansforgenes.org.au

Megan Mair, Adam Brand and Glen A Baker
Megan Mair, Adam Brand and Glen A Baker
Sarah Groen, Adam Brand and Zoe Ventoura
Sarah Groen, Adam Brand and Zoe Ventoura
Gai Waterhouse by Kathrin Longhurst
Gai Waterhouse by Kathrin Longhurst
Adam Brand & Sam Hawksley
Adam Brand & Sam Hawksley
Linda Chamarette of Crossroads Touring with Dale Hynd

Linda Chamarette of Crossroads Touring with Dale Hynd

Helen and Phil Harrowell
Helen and Phil Harrowell
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