Lexus IS Launch at Lexus of Brighton, Melbourne

July 24th, 2013


Lexus IS Launch at Lexus of Brighton, Melbourne
Melbourne 18 July 2013 

Lexus IS ‘Exhilaration IS Everything’ Launch Party
Lexus of Brighton’s event to herald the launch of three new Lexus IS models in Melbourne was carried off with all the pizzazz and style the luxury car deserves. 

Much drama was created as acclaimed violinist, Sally Cooper, heralded the unveiling of the latest range from Lexus with a rousing performance.  Guests immediately mobbed the all new Lexus IS to be the first to luxuriate in the driver’s seat and take in the beautifully-appointed interior.

Paul Louis Champagne flowed and cocktails were snapped up as tray upon tray of delectable nibbles from ‘Hanoi Hannah’ Vietnamese restaurant made their way around the vast Lexus of Brighton showroom.

Melbourne’s social and Lexus driving set were kept in the groove mood by Jonno as DJ and Austin on saxophone as guests mixed and mingled and added their names to the long list of those wanting to test drive the gleaming new race-inspired IS at a future date. 

Lexus of Brighton launched three models of the IS this night – the IS 250, the IS 350 and the IS300h-hybrid.

Lexus IS model range carrying the moto ‘Exhilaration IS Everything’, are all stunning automobiles and MiSociety was most interested to learn more on today’s hybrid technology.  Believe it or not, hybrid cars were first introduced to the general public back in the late nineteenth century and wow have they come a long way since then.

New vehicle launches can sometimes be a little staid and formulated but this event drew an excellent crowd who stayed on to enjoy the ambience, good company and the new Lexus IS range – well done!

Red Carpet photos, VIP photos and social photos; all photographic images are ©copyright MiSociety 2013 and may not be reproduced without permission – We only publish a selection from the many we have from each event. How to purchase high resolution photos


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