Moment Watches John Freeman Collection Launch MCA Sydney photos and story; MiSociety 15 November 2012
Moment Watches with John Freeman create a ‘Moment in Time’
Moment Watches chose the stunning 6th floor Harbourside Room of Sydney’s Museum of Contemporary Art for the global launch of their unique new timepieces. The event also heralded Moments Watches partnering with Australian artist, John Freeman, whose art work graces the faces of the exclusive new range.
John Freeman’s colourful contemporary art work with its strong lineal elements and storytelling themes will be the ‘face’ of the distinctive Australian Collection of Moment Watches. John, at the launch, spoke of designing the range to “reflect self-expression and individuality”.
Virginia Judge (former Minister of the Arts NSW), Phillip Black (former Deputy Mayor of Sydney), Jenny Kwok, Charles Billich and Christa Billich plus a good component of the ‘Freeman Clan’, joined other notables and media for this signature lunch event.
Moment Watches also invited guests, including some excited art students, to the ‘drawing table’ to try their hand at creating a work which one day might also grace the façades of the wrist watches. World renowned Artist Charles Billich joined in the fun here by swiftly dashing off a ‘mini masterpiece’ before graciously donating it to a fellow guest.
Moment Watches also provided another lovely ‘moment in time’ when guests were gifted a watch each. These watches were specially produced for the occasion being embossed with Sydney and the date of the global launch event.
MiSociety loves the concept of Moment Watches with their uber contemporary and individual look, interchangeable bands, 30m water resistance and stainless steel back and pleasantly surprised to find that they have a very acceptable RRP of $90!
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