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Olympus PEN SLR Cameras Global Launch Sydney

  Olympus PEN Cameras Global Launch Sydney; story MiSociety

Olympus PEN range of new cameras – a new age in photography
Olympus Imaging Australia Pty Ltd invited a selection of photographers, retailers and media to the global launch and tantalising sneak peek at the new range of Olympus PEN SLR cameras, the PEN E-P3, PEN Lite E-PL3 and PEN Mini E-PM1.

Harry Matsushita and Masami Takase from Olympus Imaging Global in Japan hosted the event at the Boutwell Draper Gallery at Redfern.  Around the gallery artists created works on canvas from images produced from the innovative new cameras while eager photographers excitedly bustled to try out their skills on the new ‘PEN’s’.

Olympus PEN SLR cameras are dubbed the ‘new generation system’ made possible by the elimination of the quick-return mirror and the reflex prism – that’s right folks, a mirror-less camera.

Olympus PEN E-P3 is the flagship camera of the range with it’s interchangeable lenses and the world’s fastest autofocus.  MiSociety had a good ‘tryout’ of this camera and it’s speed really is astounding for it’s size whilst also encompassing  many features to facilitate all areas of photography.

Centrepiece of the new Olympus PEN series is the Lite E-PL3 with it’s rapid sequential shooting speed of 5 frames per second and image quality built on the same advanced technology which powers the new E-P3.

Olympus PEN Mini E-PM1 is the first of the new PEN Mini range.  This little gem is stylish and ultra compact enough to pop into a handbag while still supporting superior SLR imaging quality and Full HD video capabilities.

While taking ‘happy snaps’ with the often inferior cameras in mobile phones may satisfy some, the Olympus PEN’s look likely to breed a whole new generation of  those who demand superior quality in their photographic endeavours.

MiSociety’s opinion of the new Olympus PEN cameras – we want one!

www.olympus.com.au
Follow Olympus Imaging Australia on Facebook at: http://www.facebook.com/Olympus.AUor Twitter at: http://www.twitter.com/Olympus_AUor search for username @Olympus_AU

Red Carpet photos, VIP photos and social photos;  all photographic images are ©copyright MiSociety 2011 and may not be reproduced without permission - How to purchase a high resolution photo

Lucas Tan and friend - Olympus PEN Cameras Global Launch Sydney

photo Lucas Tan and friend

Olympus PEN Cameras Global Launch Sydney

Josie Rozenberg-Clarke, Jessica Martin and friend - Olympus PEN Cameras Global Launch Sydney

photo Josie Rozenberg-Clarke, Jessica Martin and friend

Olympus PEN Cameras Global Launch Sydney

John Downiing, Mat Knapp, Claire Cirrell and Rachel Kimber - Olympus PEN Cameras Global Launch Sydney

photo John Downiing, Mat Knapp, Claire Cirrell and Rachel Kimber

Olympus PEN Cameras Global Launch Sydney

Nick Cervetto, Matt Simpson, Bruno Bouchet - Olympus PEN Cameras Global Launch Sydney

photo Nick Cervetto, Matt Simpson, Bruno Bouchet

Olympus PEN Cameras Global Launch Sydney

Harry Matsushita, Marc Radatt, Masami Takase - Olympus PEN Cameras Global Launch Sydney

photo Harry Matsushita, Marc Radatt, Masami Takase

Olympus PEN Cameras Global Launch Sydney

Rich Fogarty and friend - Olympus PEN Cameras Global Launch Sydney

photo Rich Fogarty and friend

Olympus PEN Cameras Global Launch Sydney

Harry Matsushita and Ashleigh Du PLessis - Olympus PEN Cameras Global Launch Sydney

photo Harry Matsushita and Ashleigh Du PLessis

Olympus PEN Cameras Global Launch Sydney

Emma Cuifo and Ana Almeida - Olympus PEN Cameras Global Launch Sydney

photo Emma Cuifo and Ana Almeida

Olympus PEN Cameras Global Launch Sydney

Matt Knapp - Olympus PEN Cameras Global Launch Sydney

photo Matt Knapp

Olympus PEN Cameras Global Launch Sydney

Ashleigh Du Plessis and Sam McCallum - Olympus PEN Cameras Global Launch Sydney

Ashleigh Du Plessis and Sam McCallum

Olympus PEN Cameras Global Launch Sydney

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