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Porsche Design Concept Store Launches in Australia, Ivy Penthouse

SYDNEY 7 December 2010     Photos and Story; MiSociety

Finally ‘we’ can now all own  the Porsche gear to go with the car
Porsche usually conjures thoughts of shiny metal cars nonchalantly driven by the rich and gorgeous elegantly attired in the finest leathers and sporting the trendiest of sun glasses.  Up until now ‘we’ (I use the word loosely) could buy the cars but not the personal kit ‘we’ would need to pass muster.

To trumpet the launch of the first Porsche Design Concept store in Australia the gorgeous (MiSociety didn’t like to ask guests about the rich bit) gathered at the Ivy Penthouse amongst Porsche luggage, fine leather jackets to die for, pens, wallets and of course the must have ’sunnies’.   Have to lament the Porsche ’sunnies’ could almost make Tony Abbott  look cool at the beach (provided he’s got his pants on that is).

The Ivy Penthouse, as always, was a delight to be at but it did become the most crowded we had experienced it as it filled to capacity as additional guests, who were ’Porsched’ in from the Porsche Designs Concept store in 147 King Street Sydney, filed in.  

From The Penthouse balcony we surveyed the launching of the Tighttigers pirate ship on the Ivy Pool below for their party which strangely then appeared to morph into yet another party where ‘whited’ party goers themed into every thing imaginable.  ‘Tis Sydney in the silly season.

Click image for the bigger picture.  Red Carpet and VIP photos – all images are ©copyright 2010 and may not be reproduced without permission – Let us know if you would like high resolution (high quality) copies

Richard Maait and Katie Lolas - Porsche Design's first Australian Concept Store Launch

Richard Maait and Katie Lolas - Porsche Design's first Australian Concept Store Launch

Richard Maait and Katie Lolas - Porsche Design's first Australian Concept Store Launch

Justin Melvey - Porsche Design's first Australian Concept Store Launch

Justin Melvey - Porsche Design's first Australian Concept Store Launch

Justin Melvey - Porsche Design's first Australian Concept Store Launch

Caroline Marcus, Axel Nellbi and Eva Tejszerski - Porsche Design's first Australian Concept Store Launch

Caroline Marcus, Axel Nellbi and Eva Tejszerski - Porsche Design's first Australian Concept Store Launch

Caroline Marcus, Axel Nellbi and Eva Tejszerski - Porsche Design's first Australian Concept Store Launch

Richard Morton, Assia Benmedjdoub and Rob Kotevski - Porsche Design's first Australian Concept Store Launch

Richard Morton, Assia Benmedjdoub and Rob Kotevski - Porsche Design's first Australian Concept Store Launch

Richard Morton, Assia Benmedjdoub and Rob Kotevski - Porsche Design's first Australian Concept Store Launch

Bryan Olson and Tina Adel - Porsche Design's first Australian Concept Store Launch

Bryan Olson and Tina Adel - Porsche Design's first Australian Concept Store Launch

Bryan Olson and Tina Adel - Porsche Design's first Australian Concept Store Launch

Meanwhile down at the Ivy Pool

Meanwhile down at the Ivy Pool

Meanwhile down at the Ivy Pool

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