; Whats on in Sydney and Melbourne at MiSociety Sass and Bide at Myer Collection Launch Sydney - Whats on in Sydney and Melbourne at MiSociety content="String_we_ask_for">

Sass and Bide at Myer Collection Launch Sydney


26 July 2011 Sass & Bide at Myer Collection photos and story; MiSociety

Myer ‘Marks Up’ with Sass & Bide Collection 2011
Sass & Bide duo, Heidi Middleton and Sarah Jane Clarke, launched their ‘Boogie and the History Maker’ collection at Myer Sydney City store with the pieces inspired by their trip to Rousson in Provence France.  The rich textures and colour in the Sass & Bide Myer Collection encompass all the colour and texture of the region.

Jennifer Hawkins, stunning in Sass & Bide as the Myer Ambassador, was delighted to be amongst the guests that included fashion elite designers Jason Brunsdon, Leona Edmiston, Nicola Finetti and Wayne Cooper.  Fashion stylist Pip Edwards and girl about town Laura Dundovic, Fleur Wood and Jackie Frank were amongst the many others from Australia’ fashion elite who were all keen to sift through the racks of Sass & Bide’s latest ‘must haves’ and to sip their flutes of Veuve Clicquot.  MiSociety particularly liked the black and white ‘two piecer’ and the fabulous ‘colour of summer’ blazing orange hues (see photos).

Myer is going on the front foot promoting  brand named collections, such as this latest offering from Sass & Bide,  to inspire immediate purchase rather than follow the current retail trend of  highlighting ‘mark downs’ and ‘sales’.

Sass & Bide brand fashion will now be available in Myer stores across Australia.

Red Carpet photos, VIP photos and social photos;  all photographic images are ©copyright MiSociety 2011 and may not be reproduced without permission – How to purchase high resolution photos

Jennifer Hawkins and Samantha De Kauwe - Sass & Bide at Myer Collection Launch party

photo Jennifer Hawkins and Samantha De Kauwe

Sass & Bide at Myer Collection Launch party

Sass & Bide at Myer Collection Launch party - Judy Coomber (Myer) with Heidi Middleton and Sarah Jane Clarke (Sass Bide)

Judy Coomber (Myer) with Heidi Middleton and Sarah Jane Clarke (Sass Bide)

Sass & Bide at Myer Collection Launch party

Sass and Bide at Myer Collection with Leona Edminston - Sass & Bide at Myer Collection Launch

Sass and Bide at Myer Collection with Leona Edminston

Sass & Bide at Myer Collection Launch

Sass & Bide at Myer Collection Launch - Boogie and the History Maker

Sass & Bide at Myer Collection Launch - Boogie and the History Maker

Sass & Bide at Myer Collection Launch - Boogie and the History Maker

Sass and Bide at Myer Collection Launch - Boogie and the History Maker 3

Sass and Bide at Myer Collection Launch - Boogie and the History Maker 3

Sass and Bide at Myer Collection Launch - Boogie and the History Maker

photo Sass and Bide at Myer Collection Launch - Boogie and the History Maker

Sass and Bide at Myer Collection Launch - Boogie and the History Maker

Sass and Bide at Myer Collection Launch - Boogie and the History Maker

photo Sass and Bide at Myer Collection Launch - Boogie and the History Maker

Sass and Bide at Myer Collection Launch - Boogie and the History Maker

Sass and Bide at Myer Collection - Sass & Bide at Myer Collection Launch

photo Sass and Bide at Myer Collection

Sass & Bide at Myer Collection Launch

Judy Coomber (Myer) with Heidi Middleton and Sarah Jane Clarke (Sass Bide) - Sass & Bide at Myer Collection Launch party

photo Judy Coomber (Myer) with Heidi Middleton and Sarah Jane Clarke (Sass Bide)

Sass & Bide at Myer Collection Launch party

Sass and Bide at Myer Collection - Sass & Bide at Myer Collection Launch

photo Sass and Bide at Myer Collection

Sass & Bide at Myer Collection Launch

Sass and Bide at Myer Collection - Sass & Bide at Myer Collection Launch party

photo Sass and Bide at Myer Collection

Sass & Bide at Myer Collection Launch party

Sass and Bide hand stitched detail African inspired by Gloss Creative - Sass & Bide at Myer Collection Launch party

Sass and Bide hand stitched detail African inspired by Gloss Creative

Sass & Bide at Myer Collection Launch party

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