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The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney

The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety21 April 2009    Words and photos: MiSociety

‘Schweppervesence’ on the Ivy Catwalk

Guests arriving at The Ivy for The ‘Agrum Collection’ event were faced with a scene that reminded MiSociety of those famous images of people in a snaking line up on the Main staircase of the Winter Palace in St.Petersburg, expectantly awaiting entrance to some Grand Ball.  There was an undeniable buzz in the autumnal night air.

The impressive Ivy Ballroom was the hosting venue for ‘The Agrum Collection’
by Schweppes and we were treated to a rare glimpse of a limited edition and rarely seen pieces by the internationally sought after and one of the most talked about designers in Australia, Toni  Maticevski.

The event celebrated the official debut of the Agrum Collection, three new mixer drinks by Schweppes, a company that has always sought stylish images to reflect their products. Over 400 invited guests seemed to thoroughly enjoy the post cat walk party in a room relaxingly back lit  – and the exotic orange colour of the ‘Schweppes’ drink everywhere a lasting image of a memorable night.

No surprise that the public relations and event management company delivering this terrific evening was The Trish Nicol Agency.

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The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety

The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, SydneyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety
The Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSocietyThe Agrum Collection: Toni Maticevski Fashion Show and Party at Ivy, Sydney  Image: MiSociety

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