Great Southern Land video for Tourism Australia showcases how it really is 29 August 2012
Tourism Australia’s ‘visit Australia’ promotions have previously attracted some adverse commentary but this time around with the help of Iva Davies and his ‘Great Southern Land’ plus a diverse selection of artists and ‘unkowns’ they have put together something that made us feel ‘geeze I’d really like to go there’!
Iva Davies, frontman of iconic Aussie band ICEHOUSE, penned the song Great Southern Land 30 years ago. Now Australia’s ‘unofficial anthem’ is being immortilised in Tourism Australia’s 2012 online video. The clip showcases the diversity of Australians from an oyster farmer at Barilla Bay in Tasmania and a local choir from the Blue Mountains, to famous artists like Katie Noonan, Van She, Eskimo Joe and Cut Copy.
Tourism Australia’s video depicts Australians from many walks coming together to pay tribute to beautiful destinations across the country and reconnects with the Australian landscape through the words and music of Great Southern Land.
Tourism Australia has collaborated with Friend of Australia ambassador Iva Davies and Qantas for the video. Iva Davies mused at the launch of the video that for the first time he had broken an ‘media embargo’ by showing the video to his daughters ahead of its official launch. Iva, who incidentally gave his services for free, spoke of how proud he was to present to his daughters this video of the ‘landscape’ of Australia and its peoples on the platform of his words and music.
Iva went on to say “It is really humbling that so many Australians including artists that I respect, have taken the time to come together to form this amazing clip for Tourism Australia, showcasing the beautiful destinations Australia has to offer the world. As a musician, I’ve travelled this vast country many times and seen some awe-inspiring places but what I’ve learnt is that you never stop discovering the beautiful colours and changing landscapes of Australia.”
Tourism Australia Managing Director Andrew McEvoy said at the video’s launch that the song, Great Southern Land, provides a natural platform to showcase why there’s nothing like Australia to the rest of the world. Mr McEvoy went on to say “For the past 30 years Great Southern Land has been an inspirational and positive anthem for our country. This clip will be shared with online audiences over the world – including with Tourism Australia’s 3.4 million Facebook fans – to reignite some of the passion and emotional connection that people feel towards Australia when they hear this song.” He added “We know from research that more and more travellers are turning to word-of-mouth and online media for holiday inspiration and collaborating with advocates like Iva Davies and our 160 Friends of Australia ambassadors is a powerful way for Tourism Australia to reach new audiences.”
Created specifically for online media, the clip features landmarks across the country such as Uluru, Kangaroo Island, Perth’s Cottesloe Beach and Rottnest Island, Parliament House in Canberra, Federation Square and Degraves Lane in Melbourne, Sydney’s Bondi Beach, Chinatown and Taronga Zoo, Tasmania’s spectacular coastline and Crystal Cascades in Tropical North Queensland. MiSociety
Great Southern Land video can be viewed at Tourism Australia’s YouTube Page: www.youtube.com/australia
- News Current Affairs Media